Chroma is a cosmetics brand that is known for their extensive selection of lipstick shades.
The design of this bag was inspired by the form of a tube of lipstick. When the bag is not being
held, the handle is hidden inside the bag. Then, when the bag is picked up, the handle lifts up
and mimics the movement of lipstick lifting out of its tube. Art directed by Kristin Sommese.
Featured on Lovely Package.